E-commerce Solutions That Turn Browsers Into Loyal, Repeat Customers

Shopify is the world's leading e-commerce platform — trusted by over 2 million stores globally and used by 8 out of 10 UK D2C brands we work with. We build custom Shopify stores that combine premium design with conversion-focused engineering, so your store looks stunning and sells consistently.

Every Shopify build we deliver includes a custom theme (never a purchased template), optimized product pages, streamlined checkout flow, and full app integration. We handle everything from product upload and payment gateway setup to shipping configuration, domain connection, and DNS. You receive full admin access and training.

• Custom theme development — Built from scratch around your brand
• Shopify Plus support — Enterprise-level features and multi-store setups
• App integration — Klaviyo, Judge.me, Rebuy, and 100+ others
• Payment gateways — Stripe, PayPal, Klarna, Apple Pay, Google Pay
• Product setup — Up to 250 products with SEO optimization
• Training & handover — Video walkthroughs + written guides

WooCommerce powers over 30% of all online stores globally and is the platform of choice for UK brands that want full control over their data, content, and customer experience. We build custom WooCommerce stores that leverage WordPress's flexibility — perfect for content-led brands, publishers, and businesses with complex product catalogs.

Our WooCommerce builds include custom themes, plugin development where needed, complete checkout customization, and deep integration with your existing WordPress content. Because WooCommerce gives you ownership of the platform, you're never locked into a monthly SaaS fee and can scale without platform limitations.

• Custom WooCommerce themes — Designed and built for your brand
• Plugin development — Bespoke functionality when off-the-shelf won't work
• Multi-vendor marketplace — Dokan, WCFM, or custom marketplace builds
• Subscriptions & memberships — Recurring billing and access control
• Performance optimization — Caching, CDN, image optimization
• Security hardening — SSL, firewall, malware protection, backups

Headless commerce decouples your frontend (what customers see) from your backend (inventory, orders, payments). The result: lightning-fast stores that load in under 1 second, unique UX that competitors can't replicate, and full freedom to build any digital experience — web, mobile app, in-store display, or all three simultaneously.

We build headless stores using Next.js on the frontend with Shopify or WooCommerce as the backend commerce engine, giving UK brands the speed of a static site with the power of an enterprise e-commerce platform. This approach is ideal for high-growth UK brands doing £500K+ annually that need performance and differentiation.

• Next.js storefronts — Sub-1-second load times, top Core Web Vitals
• Shopify or WooCommerce backend — Keep your existing commerce logic
• Custom API layer — Flexible data access for any frontend
• Multi-channel selling — Web, mobile app, POS, and kiosk from one backend
• Edge deployment — Vercel or Cloudflare for global speed
• Incremental migration — Move section by section without downtime

Multi-vendor marketplaces are one of the fastest-growing segments in UK e-commerce. Instead of buying inventory, you connect buyers with sellers — taking a commission on each transaction. We build complete marketplace platforms with seller onboarding, automated commission splits, admin moderation, and everything needed to run a thriving UK marketplace.

Our marketplace builds work on WooCommerce (using Dokan or WCFM), Shopify (with Multi-Vendor plugins), or completely custom headless architectures for large-scale platforms. We handle seller verification, dispute resolution systems, escrow payments, and advanced reporting for both admins and vendors.

• Seller onboarding — Self-service registration and verification
• Vendor dashboards — Sales, orders, payouts, analytics
• Automated commissions — Split payments via Stripe Connect or PayPal
• Review systems — Buyer feedback for sellers and products
• Admin moderation — Approve listings, resolve disputes, monitor activity
• Escrow payments — Hold funds until order is fulfilled

If you're on Magento, BigCommerce, Wix, Squarespace, or an aging custom platform, migrating to a modern system unlocks speed, security, and scalability you can't achieve on legacy architecture. But migrations done wrong can destroy SEO rankings and lose customer data. We've completed 80+ UK migrations with a 100% SEO preservation record.

Our migration process is methodical: full audit of your current setup, staging environment build, data migration in test, thorough QA, staged cutover with rollback capability, and post-launch monitoring. We preserve URLs via 301 redirects, migrate customer accounts, order history, and product data cleanly, and keep your site live throughout the process.

• SEO preservation — 301 redirects, schema preservation, sitemap migration
• Zero-downtime cutover — Live site stays up until switchover
• Data migration — Products, customers, orders, reviews, content
• URL mapping — Every old URL redirected correctly
• Staged rollout — Test with small traffic before full switch
• Post-launch monitoring — 30 days of performance tracking

CRO is the highest-ROI service in e-commerce. Instead of spending more on ads, we optimize your existing traffic to convert better — turning 2% conversion into 4%, or 4% into 7%. For a UK store doing £1M annually, doubling conversion adds £1M in revenue from the same traffic you're already paying for.

Our CRO program runs continuous A/B tests across every stage of the funnel — homepage, category pages, product pages, cart, and checkout. We use heatmaps, session recordings, funnel analysis, and user surveys to identify friction, then systematically test improvements. Every test is statistically validated before we roll it out.

• A/B testing — Rigorous tests on every key page
• Heatmaps & recordings — Hotjar, Microsoft Clarity, or FullStory
• Funnel analysis — Identify drop-off points at every step
• Checkout optimization — Reduce friction, add payment options
• Product page CRO — Reviews, urgency, imagery, layout
• User research — Surveys, interviews, usability tests

Acquiring a UK customer costs £25-80. Retaining them costs £2-5. Yet most stores put 90% of effort into acquisition and 10% into retention — the exact opposite of what makes money. Our retention service turns first-time buyers into repeat customers with automated email and SMS flows that run on autopilot.

We build complete Klaviyo or Mailchimp automation including welcome flows, abandoned cart recovery, browse abandonment, post-purchase sequences, win-back campaigns, and replenishment reminders. Every flow is segmented, tested, and optimized monthly. UK stores using our retention service typically see 25-40% of total revenue from email and SMS.

• Welcome series — Convert new subscribers into first-time buyers
• Abandoned cart — Recover 10-15% of abandoned carts
• Post-purchase — Thank you, review request, cross-sell
• Win-back campaigns — Re-engage customers after 60+ days
• SMS marketing — Higher open rates for urgent offers
• Loyalty programs — Points, VIP tiers, referral rewards

Paid traffic stops the moment you stop paying. Organic traffic compounds month after month, forever. Our e-commerce SEO service is built for UK stores that want to rank for commercial-intent keywords, drive qualified organic traffic, and build a moat competitors can't easily cross. Typical results: 3-10x organic traffic growth within 12 months.

The strategy covers technical SEO (site speed, schema, crawlability), on-page optimization (category pages, product pages, internal linking), content marketing (blog, buying guides), and authority building (UK-relevant link acquisition). Every month you receive a detailed report showing rankings, traffic, and revenue attributed to organic search.

• Technical SEO — Site speed, schema, indexation, Core Web Vitals
• Category optimization — Target commercial-intent keywords
• Product optimization — Long-tail keywords and rich snippets
• Content marketing — Buying guides, comparisons, blog posts
• Link building — UK PR, guest posts, supplier links, citations
• Monthly reporting — Rankings, traffic, revenue impact

Paid traffic is how UK stores scale fast — but only if it's profitable. We manage Google Shopping, Performance Max, Meta Ads, TikTok, and Pinterest campaigns with a relentless focus on return on ad spend. Every campaign is built around your unit economics — not vanity metrics.

Our process includes full account audit, product feed optimization, creative production, audience strategy, daily bid management, and continuous A/B testing. We report on revenue, ROAS, cost-per-acquisition, and lifetime value by channel and cohort. You always know exactly which campaigns are printing money and which need fixing.

• Google Shopping & PMax — Highest-intent traffic for product stores
• Meta Ads — Discovery, retargeting, and creative testing
• TikTok & Pinterest — Impulse products and visual categories
• Retargeting campaigns — 5-15x ROAS on warm audiences
• Server-side tracking — Recover 20-30% lost conversions
• Weekly reporting — Spend, revenue, ROAS, CPA by channel

Every 1 second of load time costs UK stores ~7% of conversions. Yet after auditing hundreds of UK stores, we routinely find mobile load times between 4 and 8 seconds. This is the single most fixable, highest-impact problem in UK e-commerce — and the work pays for itself within weeks.

Our speed optimization service covers image optimization (WebP, lazy loading), script audit (removing bloat apps), CDN setup (Cloudflare, Vercel), hosting review, database optimization, and Core Web Vitals fixes. We measure before and after, and report exactly how much faster your store loads on mobile, desktop, and throttled 3G/4G connections.

• Image optimization — WebP conversion, compression, lazy loading
• Script audit — Remove unused apps, defer non-critical JS
• CDN setup — Global edge delivery for fast load worldwide
• Core Web Vitals — LCP, INP, CLS fixes for Google rankings
• Database optimization — Query tuning, caching layers
• Before/after reporting — Real performance data on every fix

Your store doesn't exist in isolation. It needs to talk to your CRM, ERP, warehouse, accounting system, email platform, and marketing tools. We build integrations that eliminate manual data entry, reduce errors, and give you a single source of truth across your business.

We've integrated 200+ third-party systems with UK e-commerce platforms — Xero, QuickBooks, HubSpot, Salesforce, Klaviyo, ShipStation, Brightpearl, Linnworks, and countless others. Every integration is built with proper error handling, monitoring, and retry logic so your business keeps running even when external APIs fail.

• ERP & accounting — Xero, QuickBooks, Sage, NetSuite
• CRM integration — HubSpot, Salesforce, Pipedrive
• Warehouse & 3PL — ShipStation, Linnworks, Brightpearl
• Email & SMS — Klaviyo, Mailchimp, Dotdigital, Attentive
• Custom APIs — Connect anything to anything
• Automation workflows — Zapier, Make, n8n, custom

Launch day is the beginning, not the end. Every UK store we launch gets 30 days of included post-launch support — bug fixes, tweaks, training, and priority response. After that, our monthly support plans keep your store healthy, secure, and growing month after month.

Support plans include security patches, plugin updates, backups, uptime monitoring, performance tuning, and a monthly hours allocation for new features, design changes, or marketing work. You get a dedicated account manager, monthly performance reviews, and priority response within 2 hours for critical issues. Cancel anytime with 30 days notice.

• Security & updates — Patches, plugin updates, vulnerability scans
• 24/7 monitoring — Uptime alerts, error tracking, backup checks
• Monthly hours — For features, design, or marketing work
• Performance tuning — Ongoing speed and CRO improvements
• Priority support — 2-hour response for critical issues
• Monthly reviews — Performance, roadmap, and strategy calls